Here you can see an eye tracking simulation of the Compuserve.co.uk homepage. This image predicts how a real human being would most likely view a website upon first arrival. On average, website owners only have 5 seconds to capture users attention. This eye tracking simulation can help identify where to place important blocks of content to increase user engagement and optimize potential conversions. The green to red areas show the "hot" spots where the eye is first drawn. Areas with no colour are the "colder" areas where there is less likelihood of capturing users attention.
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